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Regional dialogue for livestock value chain transformation
(October or November 2017, Nairobi)
Global Agenda for Sustainable Livestock
7th Multi-stakeholder Partnership Meeting
(8-12 May 2017, Addis Ababa)
CLiP review and planning meeting
(21-23 February 2017, Bujumbura, Burundi)
National Coordination and experience sharing forum in the area of food security and resilience building programs in Ethiopia
(NCESF) 7-8 December 2016
ILRI-SRUC consultation meeting
(Sep 2016, Nairobi, Kenya)
ISPC Science Forum
(April 2016, Addis Ababa, Ethiopia)
Ethiopia CGIAR country collaboration meeting
(December 2015, Addis Ababa, Ethiopia)
Forages and forage seed national consultation workshop
(30 November 2015, Addis Ababa, Ethiopia)
Livestock advocacy convening
(10-12 November 2015, Addis Ababa, Ethiopia)
Value chain hubs kick-off workshop
(9-10 November 2015, Addis Ababa, Ethiopia)
Animal genetic research for Africa (B4FA)
(10-11 September 2015, Nairobi, Kenya)
AgKnowledge Innovation Process Share
(24-25 May 2015, Addis Ababa, Ethiopia)
Policies for competitive smallholder livestock production
(4-6 March 2015, Gaborone, Botswana)
(4-5 December 2014, Addis Ababa, Ethiopia)
AU-EU visit to ILRI Addis campus
(8 Oct. 2014, Addis Ababa, Ethiopia)
(1 October 2014, Nairobi, Kenya)
Revolutionising finance for agri-value chains
(14-18 July 2014, Nairobi, Kenya)
Sustainable intensification & climate change
(28-30 Jan. 2014, Addis Ababa, Ethiopia)
Addis campus logistical information
Livestock Advocacy and Communications Convening
10-12 November 2015
See pictures at:
Gain better understanding of the current state of work advocating and communicating livestock as key instruments in alleviating poverty and hunger, malnutrition and associated human illnesses, and climate change and other forms of environmental harm
Identify gaps, reasons for gaps, and best practices in livestock advocacy and communications at global and specific country levels
Explore and prioritize communications and advocacy strategies and tactics to advance the role of livestock in sustainable development of the poor, both globally and in a few selected countries
Day 1: Mapping advocacy in support of livestock
The first day will seek to map and answer questions around ‘why we are (or are not) advocating’ for livestock, what we are advocating’ and ‘how we are advocating.’ By the end of the day all participants should have a good overview of the different experiences of people in the room, and, as a group, we expect to have identified the main pathways used, and what seems to work, or not work. Initial sessions expected include.
WHY ADVOCATE. Developing a shared understanding of the livestock and development agenda, major issues and questions and driving forces that explain peoples’ perceptions and actions on livestock.
Livestock and the global development agenda
The livestock sector: an overview
Trends—production, consumption, investments to the sector, etc.
Livestock role in agricultural development
Livestock’s contribution to sustainable food and nutritional security, economic well-being and healthy lives
Perceptions of livestock
WHAT TO ADVOCATE AND HOW. Exchanging experiences and insights and approaches/cases.
The state of advocacy in support of a safer and healthier smallholder livestock sector that is more profitable, equitable and sustainable
Overview of advocacy including a review of real world examples
What is currently being done in pro-poor livestock advocacy, at what scale – globally, regionally, country specific – and by which organizations.
Case studies and other real-life examples of advocacy in action from livestock-for development work and others will be used to recognize lessons learned and best practices at global, regional, and country levels.
Initial syntheses of practices and experiences and approaches that work; what has not worked. Organize these into building blocks as a focus for deeper discussion on day 2.
Day 2: Converting advocacy gaps and needs into opportunities and actions
The second day will dive deeper, identifying opportunities, gaps and needs emerging from the first day.
Drawing on the building blocks from day 1, delve deeper into the different advocacy strands and lessons to identify and discuss specific good practices at global, regional, and country levels.
Facilitated group and interactive work
For each building block, develop outline sets of activities suited to the livestock and development sector.
Synthesizing these insights and lessons into an initial overall plan to strengthen capacities in the sector.
Day 3: Agreeing next steps (half a day only)
Day 1 - TUESDAY
Session 1: Welcome, Objectives
Session 2: Introductions, icebreaker, expectations
Session 3: FRAMING THE ADVOCACY AGENDA – livestock in global agriculture and development
Zoom in on the particular characteristics of the livestock sector in development
WHY ADVOCATE - Developing a shared understanding of the livestock and development agenda, major issues and questions and driving forces that explain peoples’ perceptions and decisions on livestock and ways these inter-relate with advocacy.
Most likely a couple of short presentations plus interaction and engagement with participants. Precise format to be defined.
Would be good here to perhaps go deeper into some specific policy contexts/situations (India and Tanzania) to tease out specific case challenges and opportunities and insights.
Vamsi & partner – India
Amos & partner - Tanzania
Session 4: WHAT TO ADVOCATE AND HOW – Experiences and cases.
Using an agreed framework and participatory approach (bus stops?) question and answer and document approaches people use in livestock-related advocacy (in relation to the challenges of the morning).
Probably 5 to 6 ‘cases’ selected from across advocacy approaches and regions/scales. Groups and discussion and documentation.
Session 5: WHAT TO ADVOCATE AND HOW – Insights and lessons.
First synthesis of lessons and insights from session 4
Mapping, sense-making, gap analysis … Plenary interaction
Generate clusters or ‘building blocks’ for effective livestock advocacy
Session 6: Review of day 1 and plans day 2
Day 2 - WEDNESDAY
Recap day 1
Session 7: EFFECTIVE LIVESTOCK ADVOCACY – Livestock advocacy building blocks.
For each building block, develop outline sets of activities suited to the livestock and development sector.
Quick plenary feedback on session 5 results and process to build these out
Then group work:
delve deeper into the different advocacy strands and lessons to identify and discuss specific good practices at global, regional, and country levels.
Session 7: EFFECTIVE LIVESTOCK ADVOCACY – Livestock advocacy building blocks.
Session 8: INTERMEZZO
Some sort of short lively enthralling contribution from the room
Session 8: EFFECTIVE LIVESTOCK ADVOCACY – Livestock advocacy building blocks.
Show and tell building blocks
Session 9: EFFECTIVE LIVESTOCK ADVOCACY – Moving to outcomes
Synthesis, initial set of outcome and intervention areas
What would ‘success’ look like for livestock advocacy
Session 10: Review of day 2 and plans day 3
Day 3 - THURSDAY
Recap day 2
Session 11: MOVING LIVESTOCK ADVOCACY FORWARD
What advocacy can do for the sector, and how best
Session 12: MOVING THE LIVESTOCK ADVOCACY AGENDA FORWARD
How do we follow up this event
Afternoon free for side meetings, visits, etc.
A) The Milano meeting
Findings from the livestock workshop in Milano mapping three global livestock initiatives:
Key Findings and conclusion of the livestock workshop in Milano 25june 2....pdf
Read more about these findings
Global Public Institutions having a high stake in the sector : OIE, FAO, IFAD, WB, ILRI ; supported by donors (till now: WB, BMGF, France)
The LGA seeks to
Identify and analyse strategic issues - such as health, food and nutrition security, environment and equity - in order to inform and influence the sustainable development of the livestock sector worldwide
Advocate for the increased presence of livestock on the global agenda by articulating its contributions to global development issues.
1- Developing common clear and balanced advocacy documents on the sector
2- Facilitating the implementation at larger scale and faster pace of livestock related standards, guidelines, and best practices
B) A short advocacy video
video about 'Intensive silopastoral systems'
from World Animal Protection.
The event will bring together about 30 representatives from select NGOs, the private sector, public institutions, donor agencies and other relevant stakeholders in pro-poor livestock development. A combination of implementers and communicators from key agencies working in Africa and Asia. These will include organizations that are livestock -based, those that have a large development mandate but also include a component of livestock and others with strong advocacy programs but little or no focus on the livestock. We expect that presenters would be drawn from the group; thus the selection of participants able to tell and draw lessons from their advocacy experiences is essential.
Participants Livestock Advocacy and Communications Convening_Nadin.xlsx
ILRI Ethiopia campus in Addis Ababa
Venue: Info centre meeting room, ILRI Ethiopia campus in Addis Ababa
Convenor: Shirley Tarawali, ILRI Kenya. Primary contact: Ms. Nadine Sanginga
Admin and logistics support: Abeba Asmelash, ILRI, Ethiopia
Day 1: 10 November 2015
Welcome by Siboniso Moyo
International Livestock Research Institute (ILRI)
Livestock exist within systems and are important for livelihoods of many people
Workshop will share learning and knowledge and experiences of the 30 organizations represented.
Livestock advocacy influenced by current issues such as WHO story on processed meat link to cancer but also more positively, research in Zambia on the benefits of expanded animal agriculture-which has been showed to contribute to food security.
Need to bring the balance into the conversation on the goods and bads of livestock and focusing on people and the consumers.
Session 3: FRAMING THE ADVOCACY AGENDA
Livestock advocacy and communication: Tanzania Scene
Henry Njakoi- Heifer Tanzania
See the presentation
Livestock central to the economy- third largest herd in Africa. Provides income for 50% of households but is largely an underutilized sector.
But mostly based on traditional practices and indigenous breeds.
Key provider of income
Discussion on policy and investment are based on context of helping households improve their incomes and their livestock production to contribute to the economy.
Renewed interest by public investors and donors including Tanzania Livestock Modernization Initiative by the government, BMGF funded projects. Maziwa zaidi projects, IFAD etc.
Working with majority rural people
Weak private sector and weak producer organizations and farmer organizations generally in both dairy and pastoral systems.
What are the issues/debates in policy
Land conflict between pastoralists and crop farmers
Rangeland conservations and managements- calls for establishement of village rangeland reserves
How to improve existing herds and flocks- through sustainable investment in dairy and poultry.
Traceability and improving quality of beef.
In civil society issues are inclusivity, gender, climate change, reforming extension, overtaxing of livestock sector and conflicting policies.
What is being done?
Informing and engaging to influence livestock development
Feeds productivity, genetics etc.
Why existing technologies not being used?
The role of health issues…one health etc.
Livestock advocacy and communication in India
V Padmakumar, ILRI
See the presentation
Demand for livestock products growing- growing economies, communication and transport links, and change in diet and incomes.
Realization that livestock reduces rural poverty.
National livestock policy 2013 focused on raising productivity sustainably, preserving biodiversity and ensuring famer livelihoods are protected.
Media- DD Kisan 24-hour TV channel for farmers
Make in India drive in all sectors
Low per capita availability of milk
Low animal productivity
Poor hygiene in value chain and link to diseases
High number of poor people
Lack of breeding strategy
Policy level discussions
Emphasis on indigenous breeds
Livestock for adapting to climate change
Control of zoonotic and food borne diseases
Controlling trans-boundary diseases like FMD, PPR swine fever etc
Vaccines that are long acting and heat resistant
Use of antibiotics and antibiotic resistance
Civil society and public discussions focus on
Milk-centric livestock policies
Recognition of informal sector
Beef ban in some states- political and cultural reasons
Poor access to vet services
Hygiene and quality of animal products
Separating livestock and crops- use of pesticides
Opportunities for advocacy
Advocacy networks in civil society
Press and workshops/seminars
What can be done?
Co-creation of agenda
Generating evidence inclusively with partners
Working with identified key players to facilitate change.
But need to address bureaucracy and changes in bureaucrats
Workeneh Ayalew, ATA/ILRI
See the presentation
Increasing population, urbanization and expansion of urban areas.
Economic expansion- opening up more markets?
Revived commercialization of livestock sector
Decline of natural pastures
Interest to embrace the role of private sector
Poverty malnutrition and unemployment
Export demand for livestock
Growth and transformation plan
Livestock master plan
Efforts to address poverty and malnutrition
Policy to reduce GHG emissions (low productivity vs reducing numbers of livestock and keeping same production level)
On going debates
How to commercialize smallholder livestock farming
Greening livestock value chains
Engagement of the private sector
Proposed national school food feeding scheme
Individual and civil society issues
Rising prices of livestock products
Environmental sustainability and inclusive growth
Zoonoses and public safety
Who is involved
Major livestock R&D projects
What’s being done?
Fragmented and lacks a coherent plan for advocacy for livestock.
Shirley Tarawali, ILRI
See the presentation
In terms of value- livestock/animal products have 715b USD and are top 5 out of 6
Global drivers include
Population growth in Asia and Africa
GDP growth- Africa and Asia
Urbanization in the South
All above influence for livestock products with gains in meat consumption in developing countries outpacing those of developed countries.
As a result, cost of importing animal source food is going up- in Africa…about 1/5 for animal products in Africa.
Demand for beef, pork, poultry and milk is growing in particular.
Who/how will meat this demand?
Could be by importing
Key policy issues
Are sustainable development goals
Livestock good and bads
Food safety and health
Livestock and environment
Global Agenda for Sustainable Livestock: More than 2000 members
Livestock Global Alliance for Climate Smart Agriculture
Global Research Alliance
Communicating the diversity and complexity of livestock systems
Balancing messages- good and bads and evidenced based.
How to foster a positive transition of the livestock sector.
Buzz: Result from presentations
More emphasis on crop agriculture vs livestock (including in trade)
Issues of livestock contribution in communities to be communicated and advocated further.
Policy disconnect in Tanzania- focusing on land policies and not enhancing the livestock sector may make pastoralists lose out.
Lack of funding to the livestock sector
Proportion of extension services for livestock is inadequate or unknown. Needs enhancing
Weak pastoral institutions make advocacy for pastoral work difficult.
Buzz: Drivers and potholes
Need to frame the advocacy properly before communicating.
Start from the issues and not directly with livestock- e.g. begin with nutrition when advocating for livestock
Who has the message? And for who?
The livestock sector stakeholder’s not effective communicators and targeting ‘wrong’ audiences? Are we communicating with peers only for recognition?
Struggling with getting the messages to the right people
How many of our messages are going to wikis- our policy briefs etc.
Communicate where it matter and not where it will promote our careers.
Strengthen this to better reach the right people.
How are we reaching the producers to see the potential they have in the sector.Civil society are the main drivers but they work in silos and most are emotionally driven rather than scientifically. Need to also reach them not just with evidence but also with other appeals.
Showing communities the opportunities they have if they adapt and change and produce to meet exiting demands.
Don’t just look at the big level, target also the lower people…
Good information but who knows it?
Do we need middle people to ‘convert’ our evidence and provide a link between researchers and civil society
Livestock communities have difference priorities
Do we have key messages to focus on? Livestock is very broad which also affects it messages.
Have strategic key messages.
Session 4: WHAT TO ADVOCATE AND HOW – Experiences and cases.
Link to presentation
Approach to built capacities of/across partners
Starts with the strategy and goal e.g. policy change, resource mobilization etc.
Evidence generation- can be gap analysis, budget analysis, modeling, public opinion, messages research, market research, media communications.
Policy analysis used in technical study, data translation, costing analysis etc.
Building coalitions and setting agenda
Policies adopted and resources mobilized and political leaders engaged.
Delivery and implementation supported
Accountability increased (follow through)
Wheel in action: Used to help improve outcomes for children’s nutrition for inclusion the SDG’s of UN.
Took existing research and policy analysis. Brought together the technical community of nutrition advocates, gathered them around a table, prioritize the most important things from the 50 important ones. Also participated in a nutrition advocates. Fortunately both groups ended up with same groups. Produced a number of position papers indicating the priority indicators. NB was all on one page. They wouldn’t even three pages. Community spoke with one voice.
Country example: Tanzania
President expressed support for agriculture. Worked with local partners to see what commitments the government had made. Organized a radio program gathering farmer opinion. Went back to president with the evident of what was not workings.
Comments and questions
Q. When using this model do you engage the policymakers?
Use of advocacy is also determined by goal and environment and how close policymakers might be to the final outcome that you want.
Sometimes it might be better to engage government earlier in the process than later.
Determined by who has the most strength in what area.
Q. Who was talking the lead in the nutrition example?
BMGF took lead as convener in SDG example.
If some of target groups already have existing coalitions, these can be used and tapped into
There doesn’t have to be a particular lead. It depends on the need.
Organizations need to honest about their strengths and weaknesses and should aim to use existing networks and relationships.
There can be different lead advocates in different coalitions within the same advocacy campaign.
We all have different roles.- organizations need to play to their strengths and to connect.
Q. What does it take to achieve the nutrition success example in the SDG?
As donor and advocate- it might be easier when you have credibility.
Relationship management is key to prevent imposition of agenda that are not consistent with partner values.
Session 5: WHAT TO ADVOCATE AND HOW – Insights and lessons.
Pastoralists Indigenous Non Governmental Organizations (PINGO) Forum- Tanzania
Carolyn Emanuel Kandusi
Consider changing language to include economic viability and importance of livestock can help to influence policy for pastoralism
Forum to consider reaching out to and working with livestock stakeholders to enable wider influencing/advocacy.
Carries out communications work
in east Africa, and Nepal and India
Regulatory harmonization in EAC (by targeting regional economic bloc) for vaccine use across countries
Holding greater inclusion workshops-
Partnerships-convening vet paraprofessionals
Shamba shape up TV program in Kenya
Partnerships with livestock sector partners including ILRI, OIE for greater impact of work also with government and heifer international etc.
Photo gallery: ‘Can you see what I see’
Photos of farmers view of what’s important to them using camera given by GALVmed
From the images, policymakers see why livestock is key and why/how it matters to farmers.
Photo exhibitions held at the British Parliament etc.
Can be a powerful way of advocating without necessarily being there- especially for livestock.
How do you measure the impact of shows like Shamba Shape up?
Using calls from farmers
Perhaps need to work more closely with veterinary authorities in various countries (reach these as a specific audience)
Focus on policy influence
What is the evidence: Photos by farmers themselves.
World Animal Protection UK
Leslie Anne Mitchell
Goal: To bring animal welfare into the context of global agenda for sustainable livestock.
Aim was to get people in the sustainable livestock group to adopt sustainable livestock production that's also good for animal welfare.
To overcome hurdles (in Colombia intensive systems case).
Started with identifying common ground. Where stakeholders already agreed.
Traditional systems offered an opportunity: “The biggest consumer of meat in Colombia is the dry season”
Technical knowledge (from existing systems) and welfare of animals brought together, to offer an evidence base on what was possible.
Showed that adding more species of grass and trees for shelter and feeds etc could raise production to four times the initial traditional production system and could after 3 years provide more benefit vs costs of adopting the new systems.
Photographs and films were created to/used to tell the story- with evidence of the change.
Poem by a farmers
Willingness to invest was key to persuading farmers to adopt new behavior
Colombia cattle producers association was a key partner and has helped
Comments and questions
How do you measure welfare?
Freedom from hunger and thirst
Comfort, natural behaviour, feed quality and body condition, general health, shade, temperature during the day etc.
Worked with a professor/expert in this process.
There are solutions and success stories out there (in countries and communities) that can be use for livestock advocacy.
How do we integrate livestock into the wider picture of livestock when people may not understand livestock’s value?
What is the theory of change about livestock in the wider agriculture discussion?
International Livestock Research Institute
Insights and Lessons (general)- e.g from VW GHG emissions fiasco
Don’t do harm (e.g in the name of a 'greater good')- Years of great reputation and innovative/effective advertising can be undone in a single news cycle.
Smallholder Dairy Project (1995-2005)
Stay in excellent regular communication with government, policy, community and research partners.
Hire researchers with excellent communication skills
Conduct an expost impact assessment and use it to educate publics on lessons learnt.
Hold high-profile multi-stakeholder convenings where everyone has a voice.
Don’t stop communicating when the project ends or staffing changes.
Have NGOs partners take charge of advocacy communications
Disease resistant GM cattle for Africa
Work with a high-quality media company or experts in your area to prepare material, develop effective messages and frame information
Keep national partners close and regularly updated so they can stand with you in your messaging and support you.
Keep publications open access- don’t hide anything
Appoint only 1-2 trained people to speak on this topic to media and other external audiences to stay on message.
Highlight in messages, universal values that researches share with the public, eg safety, poverty reduction etc.
Publish consistent messages and regularly update the public on progress.
Survey of ebola virus in Uganda pigs
Get inputs from communications as well as research professionals to draft a statement sensitive to all stakeholders- one that informs and educates rather than alarms
Give relevant national policymakers a first look at this statement for their inputs and to give them time to prepare their own public responses.
Focus on how research is helping to ensrue public safety as well as economic development.
Aflatoxin levels in the Addis milk shed
Hold meetings with relevant officials e.g. in health agri, livestock, feed sectors to give the research results fist to discuss ways forward
Get professional communications advice in development of a public statement that addresses consumers concerns and ways to address the problem through instituitons and policies
Ensure that all staff are reminded regularly of the steps to take and the ILRI staff to inform- when dealing with public communication on sensitive subjects
Livestock’s Long shadow
Involve your partners in your media messages
Get professional media advice on how alternative messaging will play out with different stakeholder groups
One ‘quotable quote’ not sufficiently thought through can skew public opinion sharply and be used for years by others in ways that harm pro-poor policies and understanding. e.g. ‘A cow in the backyard is as damaging to the environment as an SUV.’
MERS antibodies in Kenya camels
Work closely with national colleagues and keep heads of national partners fully and regularly updated
Get professional media support to develop a factsheet that addresses public concerns directly
Participate in all national meetings about this and be useful/supply the evidence and its significance/non-significance
Plan plan plan.
Ensures researchers have a dialogue with governments on sensitive issues- in a positive ways. Standing instruction to all projects. As part of program guidelines.
Let government deliver messages as well as actions if necessary
Train scientists to communicate better
Incentivize good lay communication among scientists
Make sure everyone knows they are responsible for public communication
Get professional help to communication better
Get your partners to advocate with you and researchers can stay more with research
Understand the power of market forces and overreactions to research results which may harm markets by bringing market experts in early
Researchers have time in publications process to consult stakeholders.
Educate people on hazards vs risks
For sensitive research results get impartial communicators- NGO etc,
Ensure reseachers have dialogues with governments before coming out with sensitive results and ensure there are stranding instructions so that all projects know this.
Give field staff the information they need to respond to criticisms/questions
Overcome reluctance to take time to get alternative perspective on issues
Overcome the 'I know best' ailment
Use toolkits to develop messages based on values
Be positive rather than negative
We were able to take more time about communication when every was published on paper
Social media works and works fast.
Get your act together within and with major partners before communicating
Create panels to consult for messaging- if can’t, find people with different perspectives
Move from active to evidence-based advocacy
Give stakeholders time to internalize messages and adapt to them before you go forward.
L-MIRA-Livestock Micro-reforms in Agribusiness
Summarizing reform objectives for private sector being addressed, known to them
Summarizing how do we use public sector to create impetus for policy change
How do we keep private sector interested-a challenge
Leveraging convening power is important
Need to align actions with ultimate beneficiary open lines of information sharing
Demand figures were eye opening, working silos, conflicting messages
Identify the key issue which will unlock the others
It is not what is the message, but connecting many of the things we have heard, for example who has power of convening
How do we achieve the balance in communicating such complex issues suitable for many circumstances, audiences etc.
Helpful to think about what the ‘ask’ would be in many different contexts, e.g. global, country level.
Partner with those who do not agreement with you
So what? One step further…. ALL GROUPS: BUILDING BLOCKS
If organize ourselves with specific messages, increase impact
Common messaging and building coalitions, hard to think about in the abstract. Need to be specific.
What are the conversations / players we need to be part of/ engage with
Role of livestock in ‘food, nutrition, SDGs, CFS, climate change negotiations - using global livestock alliance
How do researchers feed in: clear issue priorities, clear solutions, tools
Help provide clear stories from organized body of evidence about the value of evidence, e.g. lots of info but is not currently accessible.
Approach: select something which means more than livestock
What is the specific change do we want to achieve?
Look for solutions which integrate a number of key issues.
Should be looking at process outcome determine who is missing etc.
Gap in effectively communicating messages needed. One to one high transaction costs?
Be careful what you communicate, where you communicate and to whom?
Impact: what are we actually trying achieve: policy change etc. and how do we organize ourselves?
Is there a clash of objectives as research orgs, advocacy orgs
Groups to go deeper: Building Blocks
Role of livestock in SDGs, CFS, using groups like Livestock Alliance
Clear issues – priorities
Tools (optimal medium of communications)/ organized body of evidence for stories about the value of livestock
Framing of livestock
What specific change do you want to see? Impact
FAO/WBG Livestock Global Alliance
Over the years, livestock has become more prominent and more visible. The issues as well as the benefits.
This has resulted in there being less sympathy about the space.
But there hasn’t been a lot of willingness to address the changes brought on by the higher visibility of livestock.
But a few stakeholders started the conversation. Started speaking to different actors. But must realise that communicating on the diversity of the issues is complex.
Negativity perspectives took precedence. We were not able to communicate on the other aspects such as Economic viability, impact on livelihoods, etc.
Acknowledge that livestock is extremely underrepresented in the global solutions, platforms, forums. We could do better.
Livestock Global Alliance:
Global public Organizations
5 organizations for now.
Supported by donors – BMGF
Come together and talk to those to manage resources in the sector to comeback toward livestock and just not agriculture.
Need to develop a common narrative. In the process of doing so
Communicate on the diversity of the system and recognize the diversity of the system.
Demonstrate why we should care about the sector. Eg. Sdg livestock contribution to the SDGs
Also internal – to make sure that these 5 organizations agree on the reduced number of key messages and key issues of the sector that we can work on individually and with our set of partners.
Initial draft circulated with members, key partners – eg. Donors. Global agenda for SL.
Day 2: 11 November 2015
Tanzania case study
More investments that are more inclusive for livestock
Value: Inclusive investments will lead to greater equity
Review evidence on current investments
Review evidence at the local level
Highlight potential return on investment
Questions and comments
Metrics of success fixing on poverty reduction is good
Focus on governance etc needs to be clear in what we are asking them to do
How might this be linked to the delivery of SDGs by the government?
How would you build the alliance and partnership to bring out the advocacy
You may not get there by talking about equity as a goal alone
What are the french fries; what gets people excited? It's easy to talk about equity but it may not get people/target excited?
We need to have smart and truly exciting appeals that we can exploit.
Maybe don't concentrate on private sector which can be a road block in TZ...Maybe target the private sector?
What is our quick win? Are we focusing on whole sector or specific sub sector.
What is preventing success of current advocacy? This needs to be more clear? The current bottlenecks.
The main bottlenecks is in the bureaucracy around specific policy efforts in TZ
There's also major barriers related to private sector investment
Africa (continental level) group
Seems achievable and the reinforcing aspect is great
What will be done to make government accountable to the things they agree to?
Will you target those who haven't signed up to the process as well.
Maybe could clarify more on the 'political will'- moving from 'will' to action by the politicians/government.
Need to clarify/understand where the gaps are between political will and action.
Political will- must involve politician and must include what 'benefit' they will get out of it.
Technical capacity is also a significant blockage-in enabling politicians/policymakers use existing evidence, knowledge.
Context: Some of the elements of SDG's have already been agreed and are not easy to change. Livestock is not highlighted in the indicators in the first round, but there's chance to influence indicators in future as implementation happens.
Comments and questions
Avoid 'know it all' high-level approach, work with countries directly.
How do we move information from global chapter to consumers?
Global livestock report would offer new avenues to advocate for livestock
How would the report link with FAO's state of agriculture report.
How do you deal with the problem with the need for accurate data from member states (on which such a report would be based)
How would you/need to link to the livestock monitoring framework that AU-IBAR/BMGF already working on in some countries?
How will the information in the report benefit the farmers on the ground?
Report would not do everything. The key is to push government to invest in livestock in order to help the smallholder farmers
The key point is not the report, the report is a concept/business case for an indicator, the focus is meeting the massive gap within SDGs on livestock's contribution.
Report is a starting point- to would help guide advocacy.
'Global livestock report' a great idea
Issue of 'legitimacy' and 'inclusivity' of the messenger and the message among high-level is key.
Day 3: 12 November 2015
Overview of global livestock platforms- Shirley Tarawali (ILRI)
GASL- Global Agenda for Sustainable livestock
Anyone can join this group- stakeholders working on livestock at a global level
Includes all levels, farmers, national regional and global working on livestock and agriculture including investors, public, research and international organizations
Issues around livestock include climate change, food security, health and international standards aspects. and most aspects of livestock sustainability.
Mostly focused on environment and climate change and other livestock focus areas viewed in light of environment and climate
Global Alliance for Climate S Agriculture
Covers agriculture including agriculture- focuses on political will
The climate change focus on research on GHG intensity in relation to food security
The Livestock Global Alliance- sits at the international organization level at the global level.
Other strategic spaces where advocacy possible
Joint sector review
CNC (Non State Actors review)
LPP- Link for Pastoral People
ECA- Economic Commission for Africa
LIDESA- Livestock Development Strategy (AU?)
IADG-Interagency donor group
Africa Progress Panel
Above need to be categorized based on which are convening bodies and where policies are debated/made.
How to continue discussions/outcomes of this workshop
Need for more global group of advocates of livestock comms people passionate about livestock to come together annually to engage and energize each other
Could there be regional level working groups in regions and countries where there are passionate groups?
A thread through all of these to keep them together
Think of creating our own space and mainstreaming our agenda into other spaces.
Who are we? Identity? How was this forum determined?What is this group? An alliance of organizations with interest in livestock? (Address/clarify these)
Need for an advocacy voice of livestock is long overdue
For legitimacy purposes we need to start from the ground, then we can link up with others at regional and country level before global
We need to take advantage of other spaces that are there
First come together to id issues at country continental and global level
Marry the two ideas? For Africa it will be easy because we have continental level platforms like LIDeSA which is aiming to bring people together
At national level, there are now national livestock hubs to bring all stakeholders in livestock together to discuss and recommend policy issues
WE could embed a subgroup that deals with communication at this level.
Could be a start structure
What are the principles keeping all these groups together?
If this goes forward, who is the org or groups that are going to do this? Organize meetings or regional caucus, who will lead.
Good to go forward- but is it for sharing experiences or acting
One of two initiatives to lead the group
Needs guidelines and principles
How do we deal with disconnects that exist.
We want to take it forward
Urgent need for a communication space for conversation on how to take this forward
Needs to be relevant to those on the ground. Should not be just about large organizations talking together
There are structures that can be convening spaces for these conversations and to take forward joint proposals.
How can we utilize existing structures and resources or do we want to develop a comm network here of people as a starting point and when better organized see how we link into existing processes.
It’s easy to walk away from here without a structure and way forward.
Who will take the initiative for the next steps
What are the few practical steps? Email groups, how can others join?
Can we have a 2 pager for non livestock communities
Take care not to appear that we are hijacking groups of other groups…where the group is seen as dismissing on going agendas
Identify who is already doing advocacy and on what issues and then we can id appropriate platforms.
But the disadvantage of existing groups is resources/money.
Out of the box ideas
These ideas were developed using 25/10 crowdsourcing whereby people dream up big ideas and mention what first step should be followed then these ideas are anonymously rated by others during 5 rounds and each idea gets its rating tallied, ending with a rating anywhere between 5 for the worst ideas to 25 for the best ones. Here are the ideas and their rating in brackets).
(18) Develop a livestock advocacy and communication toolkit / guideline. Steps Identify existing initiatives: best practices, challenges. Document the knowledge to enable sharing / scale up. Often the solutions are already available we only need to gather info and act on existing also innovate more tools for advocacy and communication for livestock sector.
(18) A livestock communications and advocacy group is formed and is represented at every high level livestock meeting of policy makers, scientists, politicians etc
First step – The group elects a leader of global standing who brings relevant members of the Group to the first high level livestock related meeting in 2016
(17) Convene global groups we want to mainstream advocacy for livestock
(16.5) Identify key people within each country that are passionate about livestock in their country. Begin a conversation with them about advocating for important livestock issues. After issues are clear, meet with other countries, regions, etc. First step – Identify people
(16) A global advocacy / comms institute is created to train, empower, activate advocates for livestock. They come from national, regional, global organization and become a connected cohort promoting livestock investment, policy reforms, etc. Step 1: Find a host and some funds
(16) Create a livestock communication advocacy WhatsApp group. Step 1 – create it among the people here later add others Objective – post different messages promoting livestock related innovations
(15.5) Publication of a report in 2-3 years that shows how countries that have invested in their livestock sectors and have good policies on livestock have better performance across many SDGs and/or Malabo commitments and bring this directly to policy makers. First step: Gather the research.
(15) Get big voices like CNN and BBC to run documentaries on why livestock matters: Step One: ILRI takes the initiative
(15) Avoid creating new networks and unnecessary competition
(14) Form national, regional and continental groups to advocate and communicate livestock issues. First step: Set principles for groups and mobilize voluntary members
(14) National level advocacy platforms. First step: Identify the interest groups/organizations interested in livestock advocacy and hold joint forums to identify issues of priority
(12) Annual farmer/ambassadors showcase champions- How annual farming solves FSN, livelihoods, climate change etc at major meetings eg UNFCCC, CFS etc. Backed up by a website with video, evidence, policy calls. Real farmers, real solutions, concrete policy asks.
(12) “Seeing is believing” Start with a case study where all of us will focus our advocacy. First step: In Tanzania
(12) Get non-livestock actors engaged in the livestock discussion. How: Talk to and influence national and continental actors to start adding livestock in their agriculture advocacy work.
(12) A delegation led by ILRI national team meet agriculture minister and brief the role and implication of livestock and need for more investment. Step 1: Fix up an appointment with the minister
(12) Think and analyse major opportunities taking place at UN level in non livestock environment over 24 months
Effective advocacy moves forward the livestock issues. Smart guiding principles as the foundation of coming up with an achievable strategy.
What I did not hear?
What do we want to do we what we say or do?
There are not enough of us? We don’t have enough people doing comm advocacy in our organizations.
In a mini open space/parking lot session, participants identified 3 important topics for them to work on before they leave this meeting. The following three topics came up. Then groups worked out why this topic matters, what should happen, with who driving this and how).
Professionalizing advocacy for livestock
Linkages between content providers and the communication
What do we build here and now?
Feedback on what, who, when?
1. Professionalizing advocacy for livestock
Training sessions and webinars
Exchanges of staff
Prompting conversations in our organizations within our theory or change
Map resources and tools and orgs that do this well
Network can start small and do modules on training- have a day of skill building in future meeting of group. E.g in giving confidence to scientists, by identify the passionate scientists and connect them to communicators.
2. Linkages between content providers and the communication
Linkages=focusing on co-creation
Start (now) by identifying passionate people on the ground and for the specific audiences (using the AU-IBAR mechanism that exists)
What are the capacity needs of the identified people so they can be more effective? Identify within 1 year
Package the message depending on what we want to do and who we want to reach and what we want to change – 1 year plus and ongoing
Questions on how to set up such in other continents
3. What do we build here and now?
A ‘livestock champions group’ within the context of development to enable livestock to get more investment and to be a community of livestock communicators towards that end.
To do: A platform or convening space for this to go forward- a space to start conversations
Build a next-steps group (key action point) a small groups to figure out how to structure this.
After the community is up a corporate to facilitate this and move it forward
Need to define our objective as org and as group
Then look at building linkages within existing groups-at the global/regional level
What non-livestock networks do we need to be part of
Identify and appreciate other groups that we need to be part of- underpinned by our evidence and KM to share good practices, examples etc
Think of ways of communicating these- e.g. though social media
We don’t start until we have our house in order- it’s about getting to a point where livestock and non livestock people to maximize.
First step- what platform to communicate, and who are the next steps group.
Consensus to use email group to continue conversation started.
What can we start doing right now?
That does not require an enabling environment
Comments/aha moments/feedback/for next time
Practical sessions in working groups great
Communicate clearly on objectives of workshops before start of meeting
Appreciated the process
Wished for more practical sessions
Speed dating, we did not get to talk to individuals about what they do.
A role for everyone emerged from the process on what each could do in livestock advocacy
Interactive forum enabled sharing and co-working-this is a foundation of where we want to go in promoting livestock
Initially, goal of workshop was hazy and the plan was not clear on how participants would use the information
Work from the meeting will be used and incorporated in the LIDESA AU initiative
'I came a skeptic I am leaving a fanatic'
BMGF- Hien Tran
Foundation increasing investment/priority of livestock in agricultural dev't strategy and are listening to what others are doing.
Seeing the possibilities and the challenges. Need to continue to take issues of livestock where we already engage.
From group: Clear there are challenges in giving livestock attention and funding.
Maybe need to be more sophisticated in getting what we want and how we do it
When we think about the pieces to build for a LAC we need to have a process, and structure but the structure alone is not it. These players need to have specific outcomes, however narrow, because they will help add to the global goal of increasing recognition of livestock in policy arena and investment in livestock.
We need a clarify on what we want to do and the importance of connecting/convening which is critical for disseminating our message
Take advantage of each others strengths in moving the agenda forward. Use the diversity for advantage
Engage but don't hijack existing things/agenda. Build on those
Documentation by Paul Karaimu, supported by Nadine Sanginga, James Stapleton and Tigist Endashaw.
After action review
Summary of next steps
This is the overview – ex-post:
The main idea relies on a few principles:
Start small and develop the agenda progressively
Build on existing groups and initiatives rather than start from scratch and with competing structures
Build an advocacy agenda that doesn’t just talk about livestock but about all the important issues that important target groups are talking about e.g. nutrition, climate change, gender etc.
These are some of the possible ways forward for the short, mid- and long-term:
, Lesley Schneier will take the lead on developing a concept note that looks into the working group results about ‘what do we build here and now’ – which should help identify members of this emerging group of champions. The agenda of this group could include (as preliminary ideas to unpack):
Setting an email group for now – which could perhaps explore what other platform we could decide to use for the future
Designing questions and objectives
Identify desirable outputs and prepare them
Build linkages with existing livestock groups (e.g. GASL comms group, LGA)
Identify and agree shared ways of working with other groups
Build a repository of evidence / develop knowledge management of this
Develop a ‘whole’ and shared advocacy strategy and implement it
, when this group shapes up, part of what they could work on includes ideas generated by the second working group from the last workshop session ‘linkages between content providers and the communication’:
Identify passionate people about livestock (advocacy) via this group, the AU-IBAR group, APARI;
Identify their capacity needs and help build them up;
Longer term ideas
could focus on some BIG ideas put forward in the workshop:
Develop a livestock advocacy and communication toolkit / guideline. Steps Identify existing initiatives: best practices, challenges. Document the knowledge to enable sharing / scale up. Often the solutions are already available we only need to gather info and act on existing also innovate more tools for advocacy and communication for livestock sector.
A livestock communications and advocacy group is formed and is represented at every high level livestock meeting of policy makers, scientists, politicians etc
Convene global groups we want to mainstream advocacy for livestock
Identify key people within each country that are passionate about livestock in their country. Begin a conversation with them about advocating for important livestock issues. After issues are clear, meet with other countries, regions, etc. First step – Identify people
Professionalizing advocacy for livestock’ through organizing training sessions, webinars, staff exchanges, prompting conversations about our theory of change, mapping resources and tools to do this advocacy work well.
Meanwhile – also short-term – ILRI and BMGF have to think about their respective positioning and intentions in this space and in terms of what they see themselves doing with the nascent group of champions.
One of the next immediate actions will be to organize a virtual gathering for the whole community, after initial contact has been made between the people actively chasing/driving work (e.g. Lesley, BMGF, ILRI).
And a final piece will be to check what individuals have been up to with their individual commitments (which others were supposed to send them). This could happen in January/February, i.e. 2-3 months after the meeting.
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